Recently, I served as the Social Media Editor for Classic FM, an ultra-popular classical music radio station in the UK with an international following around the world. The brand boasts a gross number of monthly views around 42.4 million, an aggregate of our website readers and social video clicks, and an aggregate following of around eight million across all social platforms.
During my time at Classic FM, I helped the brand to reach new heights, often taking on many high-level responsibilities. In the span of a year, I helped grow the brand from 1.3M Instagram followers in February 2024 to 1.8M in March 2025, making it the world's biggest classical music radio station and the UK's biggest radio station. In my first role as Junior Digital Content Producer, during our largest annual campaign, the Classic FM Hall of Fame, I helped double the brand’s overall social media reach, turning a digital impact of five million in 2023 into 10 million in 2024.
As the Social Media Editor, I managed the content creation, branding, and launch of 10 new social accounts for two new Classic FM ‘sister stations’ (Classic FM Movies and Classic FM Calm). Of the 12 new stations launched by Global Media in September, the two new Classic FM stations amassed the highest number of followers on social platforms. I grew the Instagram account for Classic FM Movies from zero to 10K followers in fewer than six months.
IN ACTION
IN ACTION
To give you an idea of the content I created on a daily basis for Classic FM, it ranged from serious classical music news coverage, like breaking news about musicians or covering the death of great artists, to the super-silly, like a new series I created, which features bite-sized short-form videos telling funny stories about classical composers.
This obit post for a beloved ballet dancer shows the more serious, journalistic side of the work I did. This video on the other hand – telling the story of the lovably lazy Rossini through an informal, accessible lens – shows the more light-hearted, creative side of my work.
I also wanted to embed some of my favorite and best-performing recent posts across social media channels. I’ve included one of my top performing Instagram posts, TikToks, Tweets, and Facebook posts.