Since August 2024, I’ve been working as the Social Media Editor for Classic FM, an ultra-popular classical music radio station in the UK with an international following around the world. Our brand currently boasts a gross number of monthly views around 42.4 million, an aggregate of our website readers and social video clicks, and an aggregate following of around eight million across all social platforms.
During my time at Classic FM, I have helped the brand to reach new heights, often taking on many high-level responsibilities. In my previous role as Junior Digital Content Producer, during our largest annual campaign, the Classic FM Hall of Fame, I helped double the brand’s overall social media reach, turning a digital impact of five million in 2023 into 10 million in 2024.
In my current role as Social Media Editor, I managed the content creation and branding of 10 new social accounts for the two newly launched ‘sister stations’ under the Classic FM conglomerate. Of the 12 new stations launched by Global in September, the two new Classic FM stations (Classic FM Movies and Classic FM Calm) amassed the highest number of followers on social platforms, as a result of my digital content creation skills, eye for aesthetic detail, innovative posting strategies, and intuitive understanding of digital audiences.
The graph below gives an idea of the kind of growth we’ve seen on Classic FM Movies in particular, which has become hugely popular with movie buffs and film score lovers who are joining us in nerding out about the intersection of classical music and movies. The spike came after I proposed a collaboration post between our main Classic FM account and Classic FM Movies following the viral Wicked movie release and our exclusive interview with Wicked composer Stephen Schwartz.
To give you an idea of the content I create on a daily basis for Classic FM, it ranges from serious classical music news coverage, like breaking news about musicians or covering the death of great artists, to the super-silly, like the new series I created, which features bite-sized short-form videos telling funny stories about classical composers. We cover the entire spectrum at Classic FM – there’s a little bit for everyone on our channel, no matter what they’re interested in seeing.
This obit post for a beloved ballet dancer and the Quincy Jones obit (see below) show the more serious, hard-hitting side of what I do. This video on the other hand – telling the story of the lovably lazy Rossini through an informal, accessible lens – shows the more light-hearted, creative side of what I do.
I also wanted to embed some of my favorite and best-performing recent posts across social media channels. I’ve included one of my top performing Instagram posts, TikToks, Tweets, and Facebook posts.