Storytelling can take other forms, too.
In addition to music performance, Ally has specialized in Advertising and Public Relations. She now works as the Social Media Editor at Classic FM, integrating her digital marketing skills with her knowledge and deep love of classical music to connect and reach audiences far and wide.
Her concentrations in the broad field of digital marketing primarily take the form of social media content creation, short-form video editing, and creative copywriting. Please refer to the Portfolio page to see writing and media samples, as well as her resume on LinkedIn.
A few other highlights…
Phi Beta Kappa
In 2021, she became 1 of 4 seniors in the Hussman School inducted into Phi Beta Kappa, the oldest and most prestigious honor society in America. It’s also the most selective honor society across all academic disciplines, inviting on average only one percent of college students for membership.
UNC Media Hub
In 2020 she became a member of Media Hub, a professional course for which students are hand-picked from various concentrations in the Hussman School to find, produce, and market stories with state, regional, and at times, national appeal. As a PR member, she pitched dozens of stories to professional outlets across North Carolina, culminating in 77 total publications over 5 months. She also maximized social media reach: she boosted Instagram impressions by 66.8 percent, Facebook engagement by a whopping 278 percent, and LinkedIn views by 21 percent.
Kappa Tau Alpha
In 2020 she was initiated into Kappa Tau Alpha, a national honor society that promotes scholarship in journalism and mass communication, as a result of her performance in the Hussman School. Only students who rank in the top 10 percent of their class are eligible for membership.
Chick-fil-A Competition
In 2021 she helped create a professional public relations campaign for Chick-fil-A. Her team’s campaign was selected by Chick-fil-A as the winning campaign in a class-wide competition. As the world approached the post-pandemic era, the internal campaign sought to rally employees to Chick-fil-A’s fundamentals of care and corporate values that allow the brand to thrive. This partnership was made possible through the Hussman PR Campaigns course, taught by Professor Livis Freeman. Click on the Portfolio page to see the final project: This Is How We Serve.