Storytelling can take other forms, too.
In addition to music performance, Ally has specialized in digital marketing and content creation. Most recently, as the Social Media Editor at Classic FM, she integrated her industry skills with her knowledge and deep love of classical music to connect and reach audiences far and wide.
Her concentrations in the broad field of digital marketing primarily take the form of social media content creation, short-form video editing, and creative copywriting. Please refer to the Portfolio page to see writing and media samples, as well as her resume on LinkedIn. She is available for hire on a freelance basis.
A few highlights…
Classic FM – Digital Growth
In the span of a year, she turned 1.3M Instagram followers into 1.8M, making the brand the world’s biggest classical music radio station and the UK’s biggest radio station. She also managed the digital launch of Classic FM’s new ‘sister stations’. She grew the Instagram account for one of the stations, Classic FM Movies, from zero to 10 thousand followers in fewer than six months.
Phi Beta Kappa
In 2021, she became 1 of 4 seniors in the Hussman School inducted into Phi Beta Kappa, the oldest and most prestigious honor society in America. It’s also the most selective honor society across all academic disciplines, inviting on average only one percent of college students for membership.
Classic FM – Hall of Fame 2024
After just four months at Classic FM as the Junior Digital Content Producer, she doubled the brand’s overall social media reach, from a digital impact of 5 million in 2023 to over 10 million in 2024, during one of Classic FM’s largest annual campaigns – The Classic FM Hall of Fame, a nationwide poll of classical music tastes, culminating in a live countdown on air.
Kappa Tau Alpha
In 2020 she was initiated into Kappa Tau Alpha, a national honor society that promotes scholarship in journalism and mass communication, as a result of her performance in the Hussman School. Only students who rank in the top 10 percent of their class are eligible for membership.