Chick-fil-A Campaign

 

Introducing: This Is How We Serve. My team, Early Bird PR, created an internal communications campaign for Chick-fil-A to rally employees to the fundamentals of care and corporate values that allow Chick-fil-A’s brand to thrive. My team members and I conducted a months-long research initiative that culminated in a campaign pitch for Chick-fil-A’s Corporate Communications team – and it won! Check it out below.

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Pitch Deck: Rebecca Driver Media Relations

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Press Release: WiderNet